When I first announced my intention to launch the Manifesto, I was urged by many of my fellow builders to give the blog a presence on Facebook and Twitter. So after a few weeks of operation with tepid numbers and against my better judgement I signed up for both. I had an account briefly when I blogged for TBB a few years ago, because it was encouraged by the editor in chief, but I never enjoyed the process and I closed my account immediately upon leaving TBB. Facebook is just a never-ending river of bullshit, a grinding exercise in excruciating minutia. People communicate in ‘likes’ and single sentence blurbs like Sims and most people who add you as a “friend”, never bother to speak directly to you. I can’t abide that kind of nonsense, I know it’s the norm these days but it’s not for me or this blog. No matter how much I like you, I don’t care what you had for lunch, I don’t care which idiot you’re voting for and I probably don’t like your favorite band (that nobody has ever heard of, but is the absolute best!). After only a few weeks on Facebook I found myself disliking people I used to admire and picking internet fights with complete strangers. Also, a couple of nutty ex-girlfriends and my in-laws quickly found me and that’s never a good thing. On the upside, the blog did enjoy an initial upward spike in all metrics after I activated the Facebook account, but like all shiny things the number of direct referrals dwindled to almost nothing in very short order. It became clear that people were reading the tiny blurb on Facebook, hitting the ‘like’ button and calling it good. I don’t place any value on Facebook ‘likes’, it is a meaningless currency. I want people to read and engage with the blog, not give me a high-five without bothering to actually read what I have to say. That’s the Facebook way though, everything is disposable…everything is mindless consumption and cat videos. In the end it’s nothing but an advertising system where everyone is pushing a product or an ideology. This rant is just a long way of saying that I deleted the official Manifesto Facebook and Twitter accounts yesterday. So if you were relying on either platform to follow the blog, my apologies, but you’ll have to figure out another method to keep up with our ramblings.
We might as well talk some Lego while we’re here, this lovely Facebook logo was created by Singapore builder Jeffrey Kong, A.K.A. Artisan Bricks. It’s perfect in every way, and it would be nice to see him tackle an entire series of logos. The logo is so good I’m sure Mr. Kong could monetize it, if that was his goal. I bet Facebook is always on the lookout for cool swag to give to it’s employees and this model seems like it would be easy to mass produce at a good price point.
Jeffrey has a very eclectic mix of subject matter in his photostream and it’s all pretty great. You will find everything from wheelchairs , to pencil sharpeners, to this snazzy coat of arms that was presented to the Singapore Armed Forces Basic Military Training Centre (School II). I know nationalism and militarism is a dicey topic for some members of our community, but I dig it, especially when it comes with a side order of foreign flavor. I put it in the same category as religious-themed models: not something I’d necessarily do myself, but it always piques my interest when it’s done well. Jeffrey had this to say about the coat of arms: “A salute to the true-blue sons of Singapore who gave their time – and some their lives – to keep our land free.” Right on, dude!
The Singapore Armed Forces Basic Military Centre’s other slogan is pretty good too. I doubt this is their theme song, but it totally could be.
I’m gonna put this post to bed before it wanders any further afield. So to conclude, you have my apology if the Manifesto unfriended you on Facebook, I know it must hurt. Let’s be honest though, your constant ranting about organically grown, farm-to-table, locally sourced, low-impact, micro-green driven, artisanal food is not doing you any favors.