What truly motivates you, constant reader, to build your MOC’s and share them with the masses? We already know you enjoy building your castles, and trains, and SHIPs (oh my). You also do it to help your fellow builders with tips, share techniques, and provide positive feedback… for the good of the building community. What more could anyone ask for, right? Gee, Wally. How altruistic of you.
C’mon, people… you know, and I know, there is something else stirring underneath the surface…
It starts out as a little burning ember at first. You’re hooked on getting the MOC views, and now you are yearning for a little more recognition. Fanned by the faves and encouraging comments from other builders, it burns brighter and grows inside you. Eventually it consumes you, in a raging inferno that craves the FULL ATTENTION of the community! You’re not looking for mere recognition from your peers anymore. You’re looking for acclaim! It is your DESTINY to become one of the “LEGO ROCK STARS”!!!
♪♫ “So you want to be a rock ‘n’ roll star? / Then listen now to what I say”.♫♪ – The Byrds
“Look at me! Blog me! Love me! Name a build technique after me! Put my MOC’s onto trading cards… Hire me to be a designer at LEGO!”
♪♫ “Just get a [LEGO set] / then take some time and learn how to play.”♫♪
Well, duh! Starting out, I think everyone understands that essential step of honing your craft. It’s a long way to the top, if you want to Rock N’ Roll. There’s not much else that really needs to be said. If for some reason you are considering a spiritual training camp with an Indian guru to be further enlightened, let me save you the trouble. Your meditation mantra is this: “Build my collection… Build some MOC’s… Build my collection… Build some MOC’s…”
thereeljames – Ommmmm
♪♫ “And in a week or two if you make the [blogs] / the girls’ll tear you apart”♫♪
If you’re a “LEGO savant”, maybe it does only take you a week or two to get your first blog post. Typically though, it’s a gradual build up, as your skills and parts collection improve over time… but either way, it has finally happened!!! You’ve made the “Cover of the Rolling Stone” and have gotten your first “Top-40 hit”. The web-traffic and views on your photo page have gone through the roof!!! …But slow down there, “Stillwater”. Don’t get ahead of yourself. You’re still only a one-hit-wonder and merely “Almost Famous”…
If you start racking up more blog hits, you’ll also start racking up the favorites and the followers too. At some point those builders that you considered “Rock Star Legends” will actually start following you. Eventually, you build up enough confidence to go out on the LEGO CON-cert Tour with them. You’ll play your solo act on stage, and then play in a collaborative jam session for the final encore. Once the public has gone home, you play late night poker after the show with the roadies, sitting around a DUPLO table and trading your MOC’s for a few cans of “The Brown Note”… Rock N’ Roll, baby!!!
captainsmog – On The Stage
Fame can be fleeting though, and new acts are always appearing on the scene. To stay on the radio play lists, you’ll need to keep “Feeding that Monster!” by churning out those pop song hits. Building a MOC in a popular licensed theme is a smart choice (Star Wars builds are always perineal chart toppers – the exception being “clones on a plate”)… might I also recommend participating in an Iron Builder contest?
♪♫ “Sell your soul to the company / who are waiting there to sell plastic ware.”♫♪
There are plenty of “LEGO Rock Stars” that reached the pinnacle and cashed in to become TLG “company men” and “company women”. You’ll notice that they seldom get the time to build/post their own MOC’s anymore. They don’t even want to build after a full workday of pushing brick-shaped pixels around a monitor screen. Now they are just another Technic gear in TLG’s “hit making machine”. They are chained to their desks, creating watered-down “Danish pop songs” that can appeal to everyone, especially to kids ages 8-and-Up, and that fit neatly into a certain market-determined piece-count/price-point. They’re “getting’ hygee with it”… ♪♫ Happy Happy Joy Joy…♫♪”
Stinky Wizzelteats – “I’ll teach you to be happy!… I’ll teach your grandmother to suck eggs!”.
Even if you don’t catch the eye of the major TLG Label and become a full-time contract-artist, don’t worry. You can still get a taste of the action as a one-time guest performer. Maybe you submit a few LEGO set ideas to CUUSO, IDEAS, or whatever it is that “American Idol” reality show is called these days. If your idea goes “GOLD”, at least there’s still a modest chance the final design will maintain some modicum of your artistic vision. But first you’ll need to thoroughly humiliate yourself by pimping for those votes… week… after week… after week…. Once you DO hit ‘GOLD’, and if TLG thinks you’ve handed them a bona fide hit, they’ll start pumping out the plastic. They’ll even give you a 1% royalty on every record sold! ONE PERCENT!!!
But that’s not the only way to cash in on your “Rock Star” acclaim. You can also sign on with an independent label, or create your own. Rather than “selling yourself out” to TLG, you’re trying to sell out of your commissioned MOCs, custom printed figures, trading cards, action wear, etc. You take your “Don’t Tread On Me” concert T-shirts with you on every stop of the LEGO CON-cert Tour, and then sell them on-line when you get home. If your fans really like what you do, then surely they will pay up and support you, right? They know you’ve got bills to pay, and more bricks to buy? Maybe giving away MOAR free prototypes will entice them? Or maybe you need to find some other way to promote your wares? (…might I recommend sponsoring an Iron Builder contest?)
Pine Barons – Clowns “I am just a clown like you, and we fake smiles for pay…feeling so transparent.”
♪♫ “The money, the fame, and the public acclaim… ”♫♪
Up to this point I’ve been talking about “Rock N’ Roll” stars. They still have to crank out that “rock n’ roll” music that appeases the masses… “FREEBIRD!” …But then there are the “MEGA STARS” that Leg Godt on a whole different level. They can build whatever they want, whenever they want, wherever they want. They are the trend setters (sometimes accidentally) and meme creators (sometimes purposefully). They have been featured performers in Block-umentaries. You know of whom I speak.
“Mega Stars” have followers in the thousands (like > 7,500). Those large numbers have only gotten worse (I mean better) with LEGO being in the mainstream now. On a bad day, they get 20 more new flickr followers, 15 of which have empty photostreams and those generic flickr camera avatars. On a bad day, they only get 150 favorites on a new MOC that hasn’t even been blogged yet.
Ochre Jelly and “Fried Chicken!” (yum)
For their ‘fans’, which even include the “Rock Stars”, there is almost no hope of making any deep personal connections with the “Mega Stars” anymore. Don’t get me wrong. They aren’t cold hearted elitists. They just can’t keep up with all the fan mail, let alone all of their fans’ photostreams to reciprocate the love. I wonder if they even fave other people’s MOCs anymore, let alone comment. (Perhaps they need to hire personal assistants – actually, I know that has already happened…. “Hey mom. Can you check my flickr to see if there is anyone I need to respond to while at BW?”).
When you are a “MEGA Star”, you don’t need to connect with everyone on a one-on-one basic anymore. “We ain’t one-at-a-timin’ here! We’re mass communicatin’!” Your MOC concerts are filling MEGA-STADIUMS now! You’re headlining ROCK FESTIVALS! YOU Control The Action! You have truly arrived.
♪♫ “The price you paid for your riches and fame, / was it all a strange game? You’re a little insane”♫♪
Jonatha Brooke – “Careful what you wish for…”
There is a price to be paid for being a “Mega Star”. To avoid the paparazzi, they have to build their own private LEGO Neverland compounds, and only invite the people over who knew them “before they were famous”. They have to register at LEGO CON-cert hotels under false names too (…psst… I know who you are Mr. Bricky McBrickface). When they walk through the LEGO CON-cert hall, they overhear jealous comments about their latest hairstyle, and the MOC’s they brought with them (btw – does TLG print the “Law of Jante” in the fine print of every instructions booklet, or something?)
LEGO “Mega Stars” must miss those halcyon days when they were up-and-coming builders, trading critiques on Lugnet and playing the “open-mic night” at the Corner Café. I can’t fathom what it is TRULY like to be a “Mega Star”, and I’m too lazy to reach out to some of them and ask. I’m no “Rock Star” myself either; being put onto a trading card just isn’t my goal in life (however, I’m always down for a lunch box lid). I’m happy simply being an “Almost Famous” kind of builder; doing just enough to be relevant, but not enough to edge over that slippery slope. Having seen the various endings to this cautionary tale, I don’t aspire to fly much higher. I have my “Piece of Mind”
Boston – “Piece of Mind”
Despite dragging my feet, I still net a couple new random flickr followers a week, for God knows why. I’m at 1,800 flickr followers right now, which is a little insane, and with no hope of ever keeping up with them all…. Speaking of being “a little insane”, aren’t most creative types? We’re never gonna’ survive unless we get at a little crazy… (…being A LOT crazy is a whole other matter…).
♪♫ “Don’t forget who you are, you’re a rock and roll star!”♫♪
So, where does this chase for “fame and acclaim” lead in the end? Right back to the same question I asked at the very beginning: “What truly motivates us to build and share with the community?” Why are we doing all this? To what end? When our heads start to swell up from the moments of praise, we should probably ask ourselves this question time and again.
If it IS to become a “LEGO Rock Star”, now’s the time in this article for the reality check. Remember that “Rock Star” status is mainly limited to within our own FOL Universe, and in our own minds. It’s no more than that juvenile battle in the “LEGO High School” cafeteria to climb the lunch-table pecking order. I assure you, no one outside of our FOL Universe gives a rat’s ass. To most outsiders, we’re ALL just bunch of neo-maxi-zoom-dweebi’s, no matter where we are sitting; man-kinder, women-kinder, and sometimes actual kinder, just playing with toys. That’s right. They’re toys; we should be out there having fun with them, and playing well with each other. Why so serious?
BricksTreasure – Space Cafe
If our personal motivation is to become better builders, then we need to remember that all of these counts of views, faves, and awards are but arbitrary measures. The means to become better builders comes from continually pushing ourselves to improve, by learning from others who inspire us, seeking out feedback, and not being overly defensive in the face of an occasional critique. We’ll rise up by helping others rise up with us. As cliché as it is, in The End, “the love you take is equal to the love you make”… But don’t just take it from me. Take it from the Walrus…
Paul McCartney – Golden Slumbers / Carry That Weight / The End
“ENCORE! … ENCORE! … ENCORE! …”
With that, I think this musically themed satire has rambled on long enough. It’s time for YOU to step up to the mic for the encore, and take over the comments stage. Bring it on home! Tell us about your stardom, or just rip on my playlist choices. If you not a “Rock Star” yet, then you can just give us your best Neil Diamond cover (or whatever it is that your generation listens to these days). This is your chance to shine!