Welcome back to the Manifesto’s irregular feature by the highly irregular BrickLink vendor Chris Byrne. Please recall that Chris didn’t seek me out to pimp his online store, I asked him to write the following article and I hope it won’t be his last. What you’re about to read is as close to advertising as you’ll ever see on this blog of blogs. Chris was kind enough to include a discount for you guys, even though I told him it was a terrible idea and begged him not to. So if you have any burning questions you’ve always wanted to ask a BrickLink vendor, have at it in the comments.
Use the phrase MANIFESTO at checkout to get 10% off your BrickLink order at www.bricksonthedollar.com
Without any further ado, take it away Chris!
I bet you thought I was dead. Nope, just worked to death. Last we spoke, I had opened my retail store Warminster Brick Shop and was pulling myself out of debt caused by an all-too-comfortable BrickLink path. Opening the store was just what I needed to turn everything around. I now have a steady stream of used parts from the store which are going into my BrickLink store, several ongoing consignors for my Fulfilled By Clutch program selling your parts in my BrickLink store, and I am living debt-free. There is one reckless path that I am still following though, and that is the subject of this post. My LEGO Artwork passion project which has not, and may never pay for itself. The AFOL Poster Subscription Service.
Every month since January of 2017 I have commissioned artists from around the world to produce an original piece of art that I can sell in poster form. The prompt is simple, “pick a LEGO set and re-imagine it in your own style.” I have released 25 posters from 19 different artists and there are many more to come. Unfortunately, my tallest hurdle in this project has been getting these posters in front of the right eyes. There are plenty of AFOLs, but how many of you would really buy a very nice piece of paper instead of just buying more bricks? But perhaps I am being to harsh. Who has wall space for 25 different 11″x17″ posters? I tend to produce goods and services that I myself would enjoy as a customer. While I would buy (almost) all of these posters for myself, I can’t expect every AFOL to love or even like most of them. If I am to settle for AFOLs buying their favorites, then I just need a wider range of buyers being aware of the releases.
Something interesting happened about a week ago. I was feeling proud of my latest poster release and I was feeling the crush of MailChimp’s monthly fees weighing on my lack of motivation to send out emails. I sent out an email to my list with a simple message: here’s my October 2018 poster and here’s a link to buy it. It was either the art itself, the direct, in-your-face way of presenting a call to action, or a combination of both. I sold a bunch. I’ll be doing that more often. I’m also signing that artist on to do a suite of posters in the next year.
To be honest, I really don’t know how to make this project turn a profit. I would definitely have quit by now if bringing new LEGO Art to the world on a monthly basis wasn’t so thrilling to me. What was there before I started having these created? The Surma Brothers, the art of Guido Kuip, and the Ice Planet 2002
artwork that I know you saw at least once by Blizzard artist Luke Mancini. If there are more artists who have been creating artwork like this with a LEGO theme, please let me know, but I found there to be a real lack of choices in late 2016. All of my posters are available individually or through a monthly subscription. I would also like to put out a coffee table book which would feature all of the artwork to date, the rough drafts, info on the artists, and depictions of the original LEGO sets. I have a feeling that the book will sell better than the posters and may quite possible be the thing that pays for the art, making the poster sales the supplemental income for the project.
So now you know why I do it. All there is left to do now is to check out the artwork that has been released so far and provide me feedback. What do you like, what do you hate, who would you like to see create my next poster? As always, all can be seen at bricksonthedollar.com or more specifically for this article, afolposter.com.
When next I write you, it will be about the LEGO T-shirt subscription that Kevin Hinkle and myself have been producing for 5 months now.